楼主:爱晚报 时间:2019年09月23日 11:27:53 点击:0 回复:0
Volvo will next week unveil its first new model under Chinese ownership, a make-or-break model for the Swedish carmaker in its bid to almost double its sales by the end of the decade.沃尔沃(Volvo)下周将发布被中国企业收购后的第一款新车型。该车型将决定这家瑞典汽车制造商能否到2020年时将销量提升到之前的接近两倍。The launch of the XC90, a large SUV designed to compete with the BMW X5 and Audi Q7, is being hailed by Volvo executives as part of a rebirth of the company since it was sold by Ford to China’s Geely in 2010.沃尔沃将要发布的是新一代XC90,这是一款旨在与宝马X5 (BMW X5)和奥迪Q7 (Audi Q7)一决高下的大型运动型多用途车(SUV),沃尔沃高管们将其誉为2010年后公司复兴计划的一部分。2010年,沃尔沃被福特(Ford)卖给中国的吉利(Geely)。Under a bn investment programme since then, Volvo has designed a new chassis and engines to replace components it used to share with Ford.在易主后,沃尔沃通过一项110亿美元的投资计划设计了新的底盘和引擎,以替换此前与福特车型共用的部件。“It’s also a symbolic car from that point of view. It is the biggest proof and evidence of what we are all about. If this doesn’t work we have an issue,” said Alain Visser, Volvo’s head of sales and marketing.“从这个角度来说,它还是一款具有象征意义的车,最大限度地明和表明了我们的特色。如果这也行不通,那我们就有麻烦了,”沃尔沃销售与营销高级副总裁阿兰#8226;维瑟(Alain Visser)说。The Swedish carmaker has struggled for much of the past decade with stagnating sales of about 400,000 vehicles a year – well below the 1.6m recorded by luxury carmakers such as BMW and Audi. But under Geely’s ownership it now has a target of reaching 800,000 cars by 2020 and achieving a profit margin of 8 per cent, after losses in several recent years.在过去10年的很大一部分时间里,停滞不前的销售额让沃尔沃苦苦挣扎,约40万辆车的年销量远低于宝马、奥迪等高端汽车制造商160万辆车的年销量。不过,被吉利收购后,虽然近几年出现了亏损,但沃尔沃现已制定了到2020年时年销量达到80万辆以及利润率达到8%的目标。“Volvo are a bit of an in-between carmaker,” said one investor active in the automotive sector. “They don’t sell as much as BMW or Audi but they also price their cars somewhere in between the mass market and premium manufacturers.”“沃尔沃有点像一家夹在中间的汽车制造商,”一名活跃于汽车领域的投资者说,“他们卖的车没有宝马或奥迪多,但他们车的价位也处于大众市场和高端制造商之间。”The XC90 will be priced between 50,000 and 100,000 and is touted by the Swedish carmaker as the first model priced directly against equivalents from Germany.新一代XC90的价格将在5万欧元到10万欧元之间,沃尔沃宣称这是首款直接针对德国同级别车型定价的车型。“The ambition with this car is to close the gap. Pricing can only be increased by more attractive cars,” said H#229;kan Samuelsson, Volvo’s chief executive.“这款车的目标是缩小差距。只有推出更多有吸引力的车才能提高定价,”沃尔沃首席执行官霍坎#8226;萨穆埃尔松(H#229;kan Samuelsson)说。The SUV is seen as crucial for Volvo’s prospects in China and the US, where sales have been falling for the past decade. Normally available as a seven-seater, it will be available with four seats especially for the Chinese market after the input of Li Shufu, the chairman of both Volvo and Geely.过去10年,沃尔沃在中国和美国的销量一直在下降。人们认为新一代XC90对沃尔沃在这两个市场的前景至关重要。这款车通常配置7个座位,在得到沃尔沃和吉利共同的董事长李书福的意见后,这款车将特别为中国市场推出4座车型。Thomas Ingenlath, head of design, said Volvo had learned to value the importance of the back-seat passenger from its Chinese owner.沃尔沃设计高级副总裁托马斯#8226;英根拉特(Thomas Ingenlath)表示,沃尔沃从吉利那里学到了要重视后排座的乘客。 /201408/321903As part of its continuing series on the #39;Future of the Internet,#39; the Pew Research Center asked a group of thinkers in science and technology about what the Internet -- turning 25 years old on Wednesday -- might look like in another 10 years. 在其“互联网的未来”(Future of the Internet)系列调研中,皮尤研究中心(Pew Research Center)调查了一批科学技术领域的思想家,询问他们在3月12日年满25岁的互联网再过10年可能会是什么模样。Their responses speak of a world that is connected deep within homes and well beyond borders. Pew collected the answers into theses buckets of a hopeful and not-so hopeful future (with some other random ideas ginned up, too). 他们的回答描绘了一个深深扎根家庭、远远跨越国界的互联世界。皮尤研究中心把这些归集为“未来有希望”、“未来不太有希望”的两类(还有其他一些随意的想法)。Pew posed an open-ended question asking for predictions about the role of the Internet in people#39;s lives in 2025, and what impact it will have on social, economic and political processes. #39;Good and/or bad, what do you expect to be the most significant overall impacts of our uses of the Internet on humanity between now and 2025?#39; Pew asked. The group polled researchers, entrepreneurs, writers, developers, advocates and others. 皮尤提了一个开放性的问题,要求被访者预测2025年互联网在人们生活中的作用,以及它对社会、经济和政治进程的影响。这个问题是:“不论好与坏,你预计从现在到2025年,我们对互联网的使用对人类最明显的整体影响将是什么?”皮尤调查的对象有研究人员、企业家、作家、软件开发者、维权人士等。Here is a selection of responses plucked from the overview of #39;Digital Life in 2025.#39; You can see the entire report with more anecdotes on Pew#39;s site. 以下是选自“2025年的数字生活”(Digital Life in 2025)概述的一组回答。更丰富的报告全文可在皮尤中心的网站上看到。David Clark , senior research scientist at MIT: #39;Devices will more and more have their own patterns of communication, their own #39;social networks,#39; which they use to share and aggregate information, and undertake automatic control and activation. More and more, humans will be in a world in which decisions are being made by an active set of cooperating devices. The Internet (and computer-mediated communication in general) will become more pervasive but less explicit and visible. It will, to some extent, blend into the background of all we do.#39; 戴维#12539;克拉克(David Clark),麻省理工学院(MIT)高级研究科学家:终端将越来越多地拥有它们自己的传播形态,它们自己用于分享、汇总信息的“社交网络”,并越来越多地从事自动化控制与激活。人类所处的世界,将越来越多地由一组活跃的、相互配合的终端来做出各种决定。互联网(以及整个以计算机为媒介的传播)将变得更加普遍,但更不明显、更不可见。在某种程度上,它将融入我们所做的一切这个背景当中。Aron Roberts , software developer at the University of California, Berkeley: #39;We may well see wearable devices and/or home and workplace sensors that can help us make ongoing lifestyle changes and provide early detection for disease risks, not just disease. We may literally be able to adjust both medications and lifestyle changes on a day-by-day basis or even an hour-by-hour basis, thus enormously magnifying the effectiveness of an ever more understaffed medical delivery system.#39; 阿伦#12539;罗伯茨(Aron Roberts),加州大学伯克利分校(University of California, Berkeley)软件开发员:很有可能出现能够帮助我们持续改变生活方式、及早侦测到疾病风险而不只是疾病的可穿戴设备和/或居家、办公传感器。我们或许真的能够按天、甚至是按小时地调整药物以及生活方式的改变,从而极大地放大一个人员越来越少的医疗务系统的有效性。David Hughes , who has four decades of experience in digital communications: #39;All 7-plus billion humans on this planet will sooner or later be #39;connected#39; to each other and fixed destinations, via the Uber(not Inter)net. That can lead to the diminished power over people#39;s lives within nation-states. When every person on this planet can reach, and communicate two-way, with every other person on this planet, the power of nation-states to control every human inside its geographic boundaries may start to diminish.#39; 戴维#12539;休斯(David Hughes),在数字传播领域拥有40年的经验:地球上的70多亿人口迟早将会通过“Ubernet”(超级网)而非互联网实现相互连接以及与固定目的地的连接。这可能导致民族国家对人们生活的控制力减弱。当地球上每一个人都可以和地球上其他所有人双向接触、沟通时,民族国家控制其地理界线之内每一个人的力量可能就会开始减弱。Hal Varian , chief economist for Google: #39;The biggest impact on the world will be universal access to all human knowledge. The smartest person in the world currently could well be stuck behind a plow in India or China. Enabling that person -- and the millions like him or her -- will have a profound impact on the development of the human race. Cheap mobile devices will be available worldwide, and educational tools like the Khan Academy will be available to everyone. This will have a huge impact on literacy and numeracy and will lead to a more informed and more educated world population.#39; 哈尔#12539;瓦里安(Hal Varian),谷歌(Google)首席经济学家:对世界最大的影响将是能够无处不在地获取所有人类知识。目前世界上最聪明的人很有可能是束缚在了印度或中国的一张耕犁后面。把机会赋予这个人――以及像他或她的几百万人――将对人类的发展产生深刻的影响。世界各地都将能够买到廉价手机,每一个人都将能够获得可汗学院(Khan Academy)之类的教育工具。这将对人们的识字算数水平产生巨大的影响,将使世界人口更有知识、更有文化。Llewellyn Kriel , CEO of TopEditor International Media Services: #39;Everything -- every thing -- will be available online with price tags attached. Cyber-terrorism will become commonplace. Privacy and confidentiality of any and all personal will become a thing of the past. Online #39;diseases#39; -- mental, physical, social, addictions (psycho-cyber drugs) -- will affect families and communities and sp willy-nilly across borders. The digital divide will grow and worsen beyond the control of nations or global organizations such as the UN. This will increasingly polarize the planet between haves and have-nots. Global companies will exploit this polarization. Digital criminal networks will become realities of the new frontiers. Terrorism, both by organizations and individuals, will be daily realities. The world will become less and less safe, and only personal skills and insights will protect individuals.#39; 卢埃林#12539;克里埃尔(Llewellyn Kriel),TopEditor International Media Services的CEO:所有东西――所有东西――都将在网上明码标价地出售。网络恐怖主义将成为常态。任何人的隐私和机密都将成为过去时。网络“疾病”――精神疾病、生理疾病、社交疾病、毒瘾(心理-网络毒品)――将影响到家庭和社区,并肆无忌惮地跨越国界而扩散。数字鸿沟将会扩大并恶化,超出各个国家以及联合国等国际组织的掌控范围。这将越来越多地造成有产者和无产者之间的两极分化。跨国公司将获利于这种分化。数字犯罪团伙将成为新疆界的现实。不管是组织化的恐怖主义还是个人恐怖主义,都将成为每天都存在的现实。世界将变得越来越不安全,只有自己的技能与见识才能保护个人。Paul Babbitt , an associate professor at Southern Arkansas University: #39;Governments will become much more effective in using the Internet as an instrument of political and social control. That is, filters will be increasingly valuable and important, and effective and useful filters will be able to charge for their services. People will be more than happy to trade the free-wheeling aspect common to many Internet sites for more structured and regulated environments.#39; 保罗#12539;巴比特(Paul Babbitt),南阿肯色大学(Southern Arkansas University)副教授:在将互联网用作政治和社会控制工具方面,政府的效率将大大提高。也就是说,过滤器将越来越宝贵、越来越重要,有效、有用的过滤器将可以为其务收费。人们将非常乐意牺牲很多网站随心所欲的方面,换取秩序更加井然、监管更加严格的环境。Randy Kluver , an associate professor of communication at Texas Aamp;M University: #39;The most neglected aspect of the impact is in the geopolitics of the Internet. There are very few experts focused on this, and yet the rise of digital media promises significant disruption to relations between and among states. Some of the really important dimensions include the development of transnational political actors/movements, the rise of the virtual state, the impact of digital diplomacy efforts, the role of information in undermining state privilege (think Wikileaks), and ... the development of cyber-conflict (in both symmetric and asymmetric forms).#39; 兰迪#12539;克吕弗(Randy Kluver),德州农工大学(Texas Aamp;M University)传播学副教授:最被人忽略的影响在于互联网的地缘政治方面。关注这方面的专家非常少,但数字媒体的崛起很有可能给国与国关系带来重折。一些非常重要的维度包括跨国政治角色/运动的发展,虚拟政府的兴起,数字民主化行动的冲击,信息在削弱政府特权方面的作用(如维基解密(Wikileaks)),以及……网络冲突(包括对称的和非对称的冲突)的发展。Vint Cerf , Google vice president: #39;There will be increased franchise and information sharing. There will be changes to business models to adapt to the economics of digital communication and storage. We may finally get to Internet voting, but only if we have really strong authentication methods available. Privacy must be improved but transparency about what information is retained about users also has to increase. More business will be born online with a global market from the beginning. Massive open online courses will become important revenue streams.#39; 文特#12539;瑟夫(Vint Cerf),谷歌副总裁:特许经营和信息共享将会越来越多。商业模式将会改变,以适应数字传播与存储的经济学。最后我们可能会有网络选举,但条件是拥有非常可靠的认方法。隐私必须得到改进,但有关已获取用户信息的透明度也必须提高。越来越多的企业将是在网上诞生,一开始就瞄准全球市场。大众化网络公开课将成为重要的收入来源。John Markoff, senior Science writer at the New York Times: #39;What happens the first time you answer the phone and hear from your mother or a close friend, but it#39;s actually not, and instead, it#39;s a piece of malware that is designed to social engineer you. What kind of a world will we have crossed over into? I basically began as an Internet utopian (think John Perry Barlow), but I have since realized that the technical and social forces that have been unleashed by the microprocessor hold out the potential of a very dystopian world that is also profoundly inegalitarian. I often find myself thinking, #39;Who said it would get better?#39;#39; 约翰#12539;马尔科夫(John Markoff),《纽约时报》(New York Times)资深科学撰稿人:当你第一次接电话听到母亲或好友的声音、其实那不是母亲或好友而是一款旨在对你展开社会化工程攻击(social engineering)的恶意软件时,会发生什么事情?我们所跨入的将是一个什么样的世界?最初我基本上是一个对互联网存在乌托邦式幻想的人(想想约翰#12539;佩里#12539;巴洛(John Perry Barlow)),但我后来意识到,微处理器释放的技术力量和社会力量有可能造就一个反面乌托邦的、极不平等的世界。我经常不由自主地想:“谁说世界会越来越好的?”You can see the entire report with plenty more anecdotes on Pew#39;s site. What do you think the Internet will be like in 10 years -- flowing invisibly in the background like electricity, a tangible and omnipresent part of every day life, something else? Tell us what you think in the comments. 拥有更多丰富细节的报告全文可以在皮尤研究中心的网站上看到。你认为10年过后的互联网会是什么样子的?是像电流一样在幕后无形地流动,还是成为日常生活中看得见摸得着而又无处不在的一部分?还是其他什么样子?请在中写下你的想法。 /201404/283472

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